"Where's Your Tie? Tuck Your Shirt In!"

School Leaders!

Book Shows How Coach Takes Kids Who Come to School Feeling Invisible, And Turns Them Into Leaders!


His Mantra: 'You Don’t Improve Attendance And Behaviour by Adding More Sanctions

- You Do It by Changing What Students Believe About Themselves'.

Those Students You Can’t Stop Thinking About - Every school has them

The Ones Who:

  • Arrive late, uniform half-done, eyes down.

  • Avoid lessons they’ve already given up on.

  • Hide behind bravado, or withdraw completely.

They dominate your behaviour reports, drain hours of staff time, and seem immune to the usual fixes - Isolation Room, Detentions, Learning Contracts, Suspensions and Fixed Term Exclusions

The Hidden Truth Behind the Data

Behind every behaviour point and attendance mark is a young person who:

  • Feels invisible in the school community.

  • Doesn’t believe they’re good at anything that matters here.

  • Has stopped trusting adults to see them as more than their mistakes.

The result?


A cycle of disengagement, poor choices, missed opportunities and poor results - at school and beyond.

Why Your Current Tools Aren’t Enough

You’ve tightened behaviour systems, increased monitoring, and enforced rules with consistency.


And while that works for most students, for a small but influential group… nothing changes.

That’s because behaviour isn’t just about rules.

It’s about identity.

Until you shift what these students believe about themselves - and their place in your school

- you’ll keep getting the same results.

The Breakthrough

What if you could:

  • Help them see their own strengths and value.

  • Replace fear with the courage to engage and belong.

  • Give them a role they’re proud to live up to.

That’s what this book - and the Fierce & Fearless programme - delivers.

Introducing 'Where’s Your Tie? Tuck Your Shirt In!'

This isn’t a theory book.

It’s a blueprint drawn from nearly 20 years of work in school communities across the North of England, transforming the very students most people write off.

Inside, I share the exact process that:

  • Reconnects disaffected students to their values and identity.

  • Turns negative influence into positive leadership.

  • Creates a ripple effect that lifts behaviour, reduces persistent absence, and positively impacts culture in

    school and wider community.

In the Book, You’ll Discover:

1. Self-Awareness & Honesty

How to get students to recognise - and believe in their own strengths.

2. Fear & Courage

How to reframe rules so following them becomes their choice, not just your demand.

3. Values-Led Identity

The 'RISE and ROAR' frameworks that help students develop a personal compass for decisions.

4. Leadership in Action

How to harness the influence of your “biggest hitters” to lead change.

Why This Works

The Fierce & Fearless approach works because it:

  • Addresses root causes - identity and belonging - not just behaviour symptoms.

  • Builds trust quickly, even with the hardest-to-reach students.

  • Creates change that sticks, without endless sanctions or staff burnout.

What The Professionals Are Saying About Fierce & Fearless...

"I can unreservedly recommend Shaun to you as someone with an unwavering work ethic, charisma, empathy and vision. His coaching is pupil focused, proven and highly effective"

Chris Wilkins
Chris Wilkins
Ofsted Inspector
09-01-2025

"Shaun got to know and understand our challenging Year 10 cohort, and worked skilfully, and tenaciously to break down barriers. He never shirked a challenge. He added huge capacity, particularly with our most vulnerable students. The impact was tangible, and quickly gained respect and trust; in equal measure, and at the end of the programme every student was engaged."

Graeme Wrightson
Graeme Wrightson
Vice Principal
18-03-2025

"The Fierce & Fearless programme came to Colne Valley High School to help change student’s perceptions of themselves and he was relentless in achieving this. Shaun never gave up on any student even when they gave up on themselves. Shaun quickly gains trust and through doing this students engage; he breaks down barriers and his desire to unlock young people's potential is absolutely outstanding. He has had a major impact on our most vulnerable students, and I would highly recommend him to any school setting"

Jill Westwood
Jill Westwood
Safeguarding Officer
08-06-2025

"Shaun with the Fierce & Fearless brand has been nothing short of exceptional in their consultation, planning and delivery in collaboration with RAF Recruiting and Selection. They were selected as the partner of choice following careful consideration and assessing the track record of numerous external providers in the education sector. Fierce & Fearless stood out because of the large number of young people they had successfully engaged with under the U Can Shine program and their previous focus on significant military anniversaries such as the Battle of Britain 75th Anniversary sessions. An inspirational and relatable facilitator Shaun has an outstanding ability to bring his sessions to life with innovative delivery techniques, and resources that set Fierce & Fearless apart from others. Our collaboration was a resounding success because of his personal and professional experience."

K R Knight
K R Knight
RAF Recruitment
05-06-2025

"Shaun changes lives. In fact, I have seen the impact of his work in not just changing lives but perhaps even saving them. His support through engaging students in what they love helps them grow in confidence to take control of their destiny. Through Shaun's work students shake off their shackles and stop walking blindly into potential disaster. Taking a school refuser at risk of serious harm through their behaviours from darkness to light is inspirational. From peddling despair to pitching to business leaders in just over six months shows that with the right help, direction and support so many youngsters can achieve dreams that they might not even dared to imagine."

Gavin Cowley
Gavin Cowley
Education Consultant
31-03-2025

“Shaun has spent years working in some of the most disadvantaged and underserved areas in the UK- places where opportunities are scarce, and hope can feel like a luxury. Yet, through his actions, he has helped to change that narrative. Unfazed by the obstacles and challenges these environments present, Shaun has led initiatives that empower individuals and transform communities.”

Professor Vince English
Professor Vince English
Longford College
17-01-2025

By the End of the Book, You Will:

  • Understand the emotional journey from disconnection to leadership.


  • Have a step-by-step process to reduce persistent absence and behaviour incidents.

  • Know exactly how to bring the full Fierce & Fearless programme into your school for lasting impact.

This Is For You If…

  • You believe every student, no matter how disengaged, has potential.


  • You’re ready to address the root causes, not just the symptoms.


  • You want cultural change that sticks - for them, for staff, and for your school.

What Students & Parents Are Saying About Fierce & Fearless...

"Shaun has helped me change my mentality. He's given me the belief that I can achieve really great things, and it's massively transformed my life. My parents, friends at school, and other people outside of school have recognised a massive difference and change in me. Now they're saying good things about me - congratulating me, and I’m not hearing the usual stuff like before.”

Alfie, Year 11
Alfie, Year 11
'The Piano Man'
24-04-2025

“Since that first moment he met with Shaun, Alfie has really responded brilliantly, working hard at home and at school, Shaun has mentored Alfie, showing him nothing but respect and giving Alfie a sense of importance, alongside arranging piano performances and speeches in various schools, care homes, leadership and innovation meetings. Shaun has shown consistency and dedication on the highest levels, and wanted absolutely nothing in return other than Alfie to succeed with his dreams. We will forever be grateful for Shaun’s input.”

Alfie's Parents
Alfie's Parents
25-04-2025

"Shaun has shown belief in me and it's made a massive difference. My attitude towards school, my lessons and learning has improved. I'm more confident speaking infront of others and sharing my opinions. The group sessions have been really enjoyable and my family have seen a big change in me at school, home and playing football."

Sophie, Year 10
Sophie, Year 10
13-10-2024

"Prior to having Shaun’s support Sophie had lost all focus and started struggling with anxiety and in turn it meant that she didn’t want to enter lessons, which escalated to being late or missing lessons. This affected her confidence and affected her school work and at that time she struggled and felt alone. This all changed when Sophie started the fierce and fearless sessions with Shaun in school and they were the pinnacle of the change within Sophie. They have allowed her to feel confident and to have the right mindset and make the right choices. Shaun was able to show Sophie, that she wasn’t alone and not the only one going through problems, and Shaun was able to get her back into lessons and break down the barriers. Sophie also felt like someone independent within the school environment was there for her. We as her parents are immensely proud of her for overcoming that challenge in her life, through Shaun’s guidance and support. We believe that the lessons Shaun provides within school are invaluable and inspiring."

Sophie's Parents
Sophie's Parents
04-11-2024

'It’s truly been an honour to work with Shaun. His heart is genuine, his intention’s always pure, and his presence a steady source of inspiration, honesty, strength, compassion and kindness. He leads with integrity, and it's clear to everyone that his heart is true. The challenges he helps people face and overcome is absolutely phenomenal. I’m grateful for every moment shared on this journey together.”

Cameron, Year 11
Cameron, Year 11
23-05-2025

"What Fierce and Fear Less stands for, moving from Ordinary to Extraordinary, is exactly what we’ve witnessed in Cameron’s journey. Shaun’s driven approach doesn’t just talk about integrity, courage and purpose; he lives it. He’s helped Cameron see that being vulnerable is not a weakness, but a powerful step toward personal strength and real leadership. Both myself and Cameron are deeply grateful for Shaun and all he brings to his work. His impact on young lives, especially in helping young men like Cameron find their voice and strength, is truly extraordinary.”

Cameron's Mum
Cameron's Mum
02-06-2025

Next Steps

Step 1: Order your copy of 'Where’s Your Tie? Tuck Your Shirt In!' today.

Step 2: Try the strategies in your school.

Step 3: Book a call to explore bringing Fierce & Fearless to your school or trust.

'Ordinary To Extraordinary'™

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